Contact: David Bracewell, Founding Partner, Caelo Software Inc.
Email: mailto:dbracewell@caelo.com
Web: http://www.caelo.com
Phone: +1 250.354.5583
Address: 1000 - 622 Front Street
Nelson,
BC V1L 4B7
Canada
Aussie partner stoked by Australian response to Caelo’s
innovative Email Organizer.
Nelson BC, October 11, 2000 – Nelson
Email Organizer for Outlook from Caelo Software has arrived in Australia with a
bang.
Launched in January 2000, Caelo’s
email organizer has grown steadily in popularity with both North American and
European customers. But what is happening in Australia is unique.
“Australians are taking to the
product with real enthusiasm”, says David Bracewell, its Australian-born
partner. “Where we had to pump the North
American market to raise Nelson’s product recognition, Australians have just
gone to our website and given it a go and the response is deeply satisfying.”
With limited exposure - a technology
review in one of Australia’s national broadsheets and an ABC radio review given
on Jon Faine’s morning program in Melbourne - interest in the product has taken
off to the extent that Australians have become Nelson’s second biggest users
after the US market.
“Typically, when a software product
arrives on the market, the people showing the most interest are the early
adopters. They are pretty adaptable and eager to integrate innovative software
into their own work processes. They are also few in number,” says David
Bracewell, “which is why this is such a nice surprise. Aussies appear ready to
adapt to new technologies quite early in the cycle.”
So what does Nelson Email Organizer
offer to Australians that sets it apart from today’s email clients? For one, it
is the only desktop product specifically designed to automatically
address all aspects of email overload. Existing email programs are based on an
outdated technology - a single Inbox where messages pile up. In contrast,
Nelson uses indexing technology to automatically display the same message in
new and different ways.
Breaking away from the old Inbox
model has enabled Caelo to develop a program that fundamentally changes how
people use email.
“If Australians like what they see
now, then version 2.0 will really pump them. It’s a huge step up in
productivity. We are moving Nelson Email Organizer right into email workflow
management. From the moment your active mail hits your Inbox you will have the
means to keep track of and deal with it in a measured, logical manner. Indexing
technology leverages this ability beautifully and Nelson is currently the only
desktop product in the world to do it,” says David Bracewell, “And deeper
integration with Outlook means we can achieve a high degree of synergy with its
office workflow components such as contacts, tasks, journal and calendar. We
expect to deliver this within 12 weeks.”
Nelson Email Organizer has full
compatibility with Microsoft Outlook 2000 and Windows 2000. Nelson Email
Organizer works with Microsoft Outlook 97, 98, 2000 and Microsoft Exchange
Server mailboxes. Single-user price is US$29.95. You can download a 30 day
trial version from the Caelo website at www.caelo.com
.
Caelo Software Inc., based in Nelson
BC Canada, was established in 1997 to create email productivity technologies
and software.
# # #
If you would like a press kit sent
to you or would like a free software license, please reply to this email.
To see our press kit online, visit http://www.caelo.com/presskit.html.
To view comments from the World
press, view http://www.caelo.com/pressinfo/neorev.pdf
.
To download a trial copy of Nelson Email
Organizer, go to http://www.caelo.com/pages/download.html
For additional information, visit http://www.caelo.com/
and/or call David Bracewell at +1 250.354.5583.
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